I am the London Producer for Cartwheel and Co, a New York marketing agency. In less than six weeks, we created an integrated campaign that commissioned local artists in Mexico and England to interpret key emotions from Lionsgate+’s brand campaign through original artwork.  We then built simultaneous consumer-facing art shows in London and Mexico City that featured live graffiti muralists, modern dance performances, paint-by-numbers sculptures, and DJs playing music inspired by the different Lionsgate+ emotions.  Cartwheel managed all elements, including the concept creation, strategy, artist partnerships/commissions, production of the art exhibits, social influencers in each market, and PR campaigns in CDMX and London. 

RESULTS:

34.4MM+

earned media impressions
by 125 outlets

1.5MM+

total social reach by 50+
social influencers (80% earned)

6,500+

event attendees